Ben Affleck was supposed to have his own stand-alone feature and Snyder was already talking about a sequel to "Justice League." Solo movies would build together into team-up films. When Snyder was developing "Justice League" more than five years ago, the DC Extended Universe was expected to continue expanding with this cast in the same way that the MCU had unfolded. While fans will be pleased to finally have Snyder's cut, there's a major fault in Warner Bros.' plans with releasing this movie.
The cost could be justified if WarnerMedia uses the film to gain subscribers and encourages enough current subscribers to stick with the service, said media and streaming analyst Dan Rayburn. WarnerMedia declined to comment on the project's financial terms. It's unclear if that figure includes spending on marketing. However, more recent estimates suggest WarnerMedia could have shelled out $70 million or more on the project as Snyder brought back several actors to shoot new material. Initial estimates pegged the price tag for Snyder's second take at $20 million to $30 million because many of the computer-generated images were not finished.
The film sets up sequels that DC fans may never get to see, meaning even if it does succeed in drawing in subscribers for the month of March, there's no promise of new DC-related content on the horizon for the streaming service to keep those new sign-ups around. However, the risk is "Justice League" may not pay back the dividends that WarnerMedia needs it to.
#The snyder cut movie#
WarnerMedia, which is owned by AT&T, saw the fervent crusade for Snyder's official cut of the movie as a way to appease ardent fans and pad its streaming service HBO Max with exclusive content.